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How can Social Media Help my Business? April 14, 2012

Posted by viper42 in Business.
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By this point if you have not at least heard of one of the top forms of social media, I would say you are living under one giant rock. With the advent of Facebook, Twitter and the many others out there, these platforms have literally redefined business and the ability of those on “Main Street” to influence the world even more.

In an article written in Home Business Magazine, there was a great interview with Anil Sabharwal who is the senior product manager for Google Apps. He discussed how to properly leverage social media to start having some measure of success in your venture.

The biggest point he drove home was to stay involved in your respective communities. That means if you join a forum, get involved. Interact with stories, tell your own stories (no one want to hear from corporate giants anymore, they want to hear from people). The key is is not to just see your presence there as what you can get out of it. The people there can tell and dont gravitate to someone who is…just there. If you can approach the group with the attitude of sharing and reciprocation, then you will get noticed.

If you are going to be writing, as I am now, make sure you are doing it and not outsourcing it. It comes across more genuine and readers want to get a feel for a person. That was Anil’s second point.

One point that I think is very important is developing an identity for yourself online. If you are here to conduct business in a particular area, dont hide it. Tell others the WHY of you being here. For instance. My facebook profile is straight forward…I am here to interact with others and share what I do to help the people of North America find health and financial solutions. So my posts and my discussions are geared to this. But in order for your activity to be meaningful, you must stay consistent.

I think the biggest reason that Social Media is going to help your business is simply because of its potential viewership. You have millions on Facebook, Twitter, LinkedIn etc. If you can manage to stay involved, be up front about who you are and what you bring to the table, you can have massive exposure to people which even with the best networking skills on the planet, you could never duplicate just on your own through traditional means.

In my attempt to keep things personal and real, I invite you to share your thoughts on my blog and what I post. I consider this a learning experience but more than that, this is a great venue to share ideas. Thanks and I hope the post was helpful.

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Comments»

1. startersphere - April 16, 2012

Great article.

2. mdm4 - April 16, 2012

Reblogged this on mdm4.


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