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Selling is Evil?? July 15, 2012

Posted by viper42 in Business.
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Everyone has an image of a sales person right? The pushy guy at the dealership convincing you can afford the $50,000 car. How about that telemarkerter that somehow got your number and is
offering the vacation of a lifetime. Sure we all have these notions of sales people being annoying to deal with. But…is selling really evil?

Well courtesy of an article I read in Success Magazine, the answer is no. Much of this has to do with perception as you can see from the above examples. To describe how to best approach sales the article defined it great with a quote from Dan Sullivan of Modern Marketing:

“Selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.”

So what does that mean
My take on that is the following: To get someone intellectually engaged about what you offer, you must learn about what the person wants….NOT what you want. This is where the perception issue comes in. If you are not listening or seeing what your prospective client is telling you, you are not engaging them. The examples above show that. The dealer just wants to move the best car on the lot. The telemarketer is already starting a pitch and they have not even bothered to ask if you are interested. I guess you have to like hang ups there.

Selling, with its poor perception, is vital to our economy. Think not. Ok. How does your hospital know that one antibiotic should be used more or completely over another to treat an infection. Part is just the science. The other…sales reps. Yes they compile data from the competition and show them why. Does not always work but it happens. The article mentioned Martin Luther King Jr. He sold his vision of the future before it existed with regards to racial discrimination. He sold it well and engaged the whole country till it became real. Sadly, there will always be the pushy rep who is just plain sleezy that will keep the Evil perception going.

Sales is not a bad thing when its done considering the needs or wants of the person. But the key is leaning about the person first. You must offer value to a customer or it wont matter what you have. More and more, especially now, people are less trusting of large companies and corporations. The customers want to know who they are dealing with. So if you are in sales….Engage the customer or client. Learn what they want first before the pitch. You are not evil so long as you show concern for the customers wants, not yours.

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How can Social Media Help my Business? April 14, 2012

Posted by viper42 in Business.
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By this point if you have not at least heard of one of the top forms of social media, I would say you are living under one giant rock. With the advent of Facebook, Twitter and the many others out there, these platforms have literally redefined business and the ability of those on “Main Street” to influence the world even more.

In an article written in Home Business Magazine, there was a great interview with Anil Sabharwal who is the senior product manager for Google Apps. He discussed how to properly leverage social media to start having some measure of success in your venture.

The biggest point he drove home was to stay involved in your respective communities. That means if you join a forum, get involved. Interact with stories, tell your own stories (no one want to hear from corporate giants anymore, they want to hear from people). The key is is not to just see your presence there as what you can get out of it. The people there can tell and dont gravitate to someone who is…just there. If you can approach the group with the attitude of sharing and reciprocation, then you will get noticed.

If you are going to be writing, as I am now, make sure you are doing it and not outsourcing it. It comes across more genuine and readers want to get a feel for a person. That was Anil’s second point.

One point that I think is very important is developing an identity for yourself online. If you are here to conduct business in a particular area, dont hide it. Tell others the WHY of you being here. For instance. My facebook profile is straight forward…I am here to interact with others and share what I do to help the people of North America find health and financial solutions. So my posts and my discussions are geared to this. But in order for your activity to be meaningful, you must stay consistent.

I think the biggest reason that Social Media is going to help your business is simply because of its potential viewership. You have millions on Facebook, Twitter, LinkedIn etc. If you can manage to stay involved, be up front about who you are and what you bring to the table, you can have massive exposure to people which even with the best networking skills on the planet, you could never duplicate just on your own through traditional means.

In my attempt to keep things personal and real, I invite you to share your thoughts on my blog and what I post. I consider this a learning experience but more than that, this is a great venue to share ideas. Thanks and I hope the post was helpful.