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Why are you adding me?? August 5, 2012

Posted by viper42 in Business.
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So….Why are you adding me to your network? Good question. I think this issue is more pertinent with LinkedIn than perhaps the other networks. I can see adding or following people simply because they write interesting stuff. But LinkedIn…thats another story.

LinkedIn is not what I would consider social in the way the others are. I dont think it was designed to be. However, it was meant to connect businesses and business owners to possible clients and partners. Great concept!! Here is where I get a little foggy. I have about 402 connections on LinkedIn. I think out of those I have managed to actually speak with 10 of them. The rest, I either get no response by email, by phone, direct message or otherwise.

So lets get the brutal truth answer out the way for those thinking of it…Maybe David they have no interest in what you have to say. Great answer. Entirely possible. Of course, my profile being public and stating exactly what I do might tell someone…before they add me, that perhaps I’m not what they are looking for. Next answer…they never check their profile or messages. Entirely possible.

So here is the point. If you are on the network…To NETWORK, why would you add me to begin with and 2nd, why would you not be at least polite enough to acknowledge a message or request. The answer is quite simple: ITS NOT AS SOCIAL AS WE THINK IT IS. On the networks we can ignore, or trash messages. These are not things people do when face to face. Its considered rude. Not here though. Here its more about adding to get to who you really want to talk to in someone else’s network.

So that leaves the million dollar question on the table: What is the real value of a business social network if you wont even respond to an email (since you dont leave a number of course). Maybe I’m a little flustered by this. I have always heard that social networks have redefined business because of the access it gives you to so many people. So true. But access means squat without connecting. There is where I see the biggest issue. People add and dont try to connect. Hey, yeah you found me on LinkedIn. AWESOME!!! Now what?? You have a great picture amazing references, but you have no contact number. Only an email.

I’m sure there are plenty of you on the NETWORKS out there. What are some of your thoughts on this? I welcome….THE CONNECTION

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Selling is Evil?? July 15, 2012

Posted by viper42 in Business.
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Everyone has an image of a sales person right? The pushy guy at the dealership convincing you can afford the $50,000 car. How about that telemarkerter that somehow got your number and is
offering the vacation of a lifetime. Sure we all have these notions of sales people being annoying to deal with. But…is selling really evil?

Well courtesy of an article I read in Success Magazine, the answer is no. Much of this has to do with perception as you can see from the above examples. To describe how to best approach sales the article defined it great with a quote from Dan Sullivan of Modern Marketing:

“Selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.”

So what does that mean
My take on that is the following: To get someone intellectually engaged about what you offer, you must learn about what the person wants….NOT what you want. This is where the perception issue comes in. If you are not listening or seeing what your prospective client is telling you, you are not engaging them. The examples above show that. The dealer just wants to move the best car on the lot. The telemarketer is already starting a pitch and they have not even bothered to ask if you are interested. I guess you have to like hang ups there.

Selling, with its poor perception, is vital to our economy. Think not. Ok. How does your hospital know that one antibiotic should be used more or completely over another to treat an infection. Part is just the science. The other…sales reps. Yes they compile data from the competition and show them why. Does not always work but it happens. The article mentioned Martin Luther King Jr. He sold his vision of the future before it existed with regards to racial discrimination. He sold it well and engaged the whole country till it became real. Sadly, there will always be the pushy rep who is just plain sleezy that will keep the Evil perception going.

Sales is not a bad thing when its done considering the needs or wants of the person. But the key is leaning about the person first. You must offer value to a customer or it wont matter what you have. More and more, especially now, people are less trusting of large companies and corporations. The customers want to know who they are dealing with. So if you are in sales….Engage the customer or client. Learn what they want first before the pitch. You are not evil so long as you show concern for the customers wants, not yours.

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Law of Attraction July 10, 2012

Posted by viper42 in Motivation.
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If you have not yet heard of the Law of Attraction you most certainly have used it…although not quite in the way you might think.  I personally subscribe to posts from The Secret.  If you have not heard of or read the book, it’s certainly worthwhile to pick up.  I have decided to share a post a received from the The Secret that I believe is really just the beginning to understanding the Law of Attraction.  Its something I am trying to do myself.

 

The post was simple…before going to sleep, think of every good and positive thing that happened in your day, even down to the smallest of things.  Then express your gratitude for it.  Once you have done that, think of the upcoming day and as they put it, “Intend it” to be an amazing day.  Actually will it!!! Then when you wake in the morning, before you get  up, declare your intentions for the day and what you want out of it.  Here is the kicker.  Give thanks for what you intend as if you have received it already!  Why?  Simple.  Have you noticed that more often than not when you think you are going to have a bad day you do?  Our mind creates the reality and it comes true.   That is the Attraction most of us are used to.  I know I am.  The opposite is also true, but does take more effort, as with anything constructive.

The key to changing our reality is to first start thinking it, dreaming it but most importantly, believing it.   I am trying to practice this myself.  But I believe that with practice things happen.  I hope that this was helpful to you.  I recommend reading or watching The Secret and seeing if the teachings within can help you attract more of the good in your life.

Cover of "The Secret"

Cover of The Secret

Diversify Your Income April 28, 2012

Posted by viper42 in Business.
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Well its been a while since my last post. I thought I might touch on a topic that I know is really on everyone’s mind…..money. How can we make more to cover expenses in an ever more expensive society? Im’ 4 years into a refinance of a mortgage and I’m paying more than when I refinanced due to tax hikes. So trust me…I’m in that boat.

So what is the most common income attained that everyone goes for? LINEAR. Everyone goes out, gets a job where so long as you are present, you get paid…LINEAR. However, with a poor economy where there are pay freezes, lay-offs, the rules get changed and there are less…LINEAR options. Here is where the cliche think out the box comes in. What many have done is seek more options in PASSIVE and RESIDUAL income. This is where the diversification comes in.

If you continue to isolate your income to something that requires your PRESENCE to get get paid, think of what would stop your money…illness, lay offs, going out of business, becoming obsolete and I’m sure there are other factors. So the minute your gone, so is your money.

Where possible while times are descent and not falling apart you need to try investing where possible. Try stocks, bonds etc…PASSIVE INCOME….In other words the ability to make money without doing something for it. If you develop some sort of portfolio you have some leverage and assets to fall back on or liquidate. Of course, in light of the Wall Street collapse, this is not as popular as it once was but should still be reviewed and used.

The next best option is to CREATE a form of Residual Income for yourself….Income that continues to come in after doing something once for it. Honestly, this is really in my opinion the best possible option. So what are some examples? Well, if you are reading this post…this is one way. I dont consider myself an expert blogger. However, there are those who really enjoy writing. Turn your passion into money. There are many who do. They learn how to use affiliate marketing to make money blogging. This day in age, as I’ve mentioned ion other posts, the social media age has empowered individuals. So its makes Blogging a very viable business option.

The one option that this author put (http://financialhighway.com/diversifying-your-income-alternative-income-lessons-from-recession/) that for some is not so popular is Direct Sales or MLM. Yes, its true, it really is an option. When researched properly, this avenue of business affords people the option of getting into a business at an extremely low cost. Where many people have issues with it is the reputation the business has, largely over past transgressions and unscrupulous individuals. That being said though, the model has seen over the past years astounding growth and success across the country. My advice here…DONT expect instant money because you are already looking at it wrong and may lead yourself to quitting. When done consistently and patiently, this avenue can lead to income. Try not to be swayed by the instant comments people come out with….Its a scam, a Pyramid, Not a real business. Many who say it have quit, or have little or know REAL knowledge about the model.

Finally teaching or getting into rental properties is an option also. With the real estate bust here in the U.S, I know property is something that seems taboo. However, never lose sight of one thing…we all need a place to live. If you can educate yourself well enough, learn how to get capital for your purchases, real estate, long term, can be a viable residual option. Just be sure to insulate yourself well because non-paying tenants will be in your future at some point.

Some things appeal more to people than others. But in a day where many are looking for solutions to long standing issues, breaking away from just the LINEAR thinking is almost vital. There is nothing wrong with having a job. At the same time, its certainly great to have money coming from more than one source.

How can Social Media Help my Business? April 14, 2012

Posted by viper42 in Business.
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By this point if you have not at least heard of one of the top forms of social media, I would say you are living under one giant rock. With the advent of Facebook, Twitter and the many others out there, these platforms have literally redefined business and the ability of those on “Main Street” to influence the world even more.

In an article written in Home Business Magazine, there was a great interview with Anil Sabharwal who is the senior product manager for Google Apps. He discussed how to properly leverage social media to start having some measure of success in your venture.

The biggest point he drove home was to stay involved in your respective communities. That means if you join a forum, get involved. Interact with stories, tell your own stories (no one want to hear from corporate giants anymore, they want to hear from people). The key is is not to just see your presence there as what you can get out of it. The people there can tell and dont gravitate to someone who is…just there. If you can approach the group with the attitude of sharing and reciprocation, then you will get noticed.

If you are going to be writing, as I am now, make sure you are doing it and not outsourcing it. It comes across more genuine and readers want to get a feel for a person. That was Anil’s second point.

One point that I think is very important is developing an identity for yourself online. If you are here to conduct business in a particular area, dont hide it. Tell others the WHY of you being here. For instance. My facebook profile is straight forward…I am here to interact with others and share what I do to help the people of North America find health and financial solutions. So my posts and my discussions are geared to this. But in order for your activity to be meaningful, you must stay consistent.

I think the biggest reason that Social Media is going to help your business is simply because of its potential viewership. You have millions on Facebook, Twitter, LinkedIn etc. If you can manage to stay involved, be up front about who you are and what you bring to the table, you can have massive exposure to people which even with the best networking skills on the planet, you could never duplicate just on your own through traditional means.

In my attempt to keep things personal and real, I invite you to share your thoughts on my blog and what I post. I consider this a learning experience but more than that, this is a great venue to share ideas. Thanks and I hope the post was helpful.