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Why are you adding me?? August 5, 2012

Posted by viper42 in Business.
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So….Why are you adding me to your network? Good question. I think this issue is more pertinent with LinkedIn than perhaps the other networks. I can see adding or following people simply because they write interesting stuff. But LinkedIn…thats another story.

LinkedIn is not what I would consider social in the way the others are. I dont think it was designed to be. However, it was meant to connect businesses and business owners to possible clients and partners. Great concept!! Here is where I get a little foggy. I have about 402 connections on LinkedIn. I think out of those I have managed to actually speak with 10 of them. The rest, I either get no response by email, by phone, direct message or otherwise.

So lets get the brutal truth answer out the way for those thinking of it…Maybe David they have no interest in what you have to say. Great answer. Entirely possible. Of course, my profile being public and stating exactly what I do might tell someone…before they add me, that perhaps I’m not what they are looking for. Next answer…they never check their profile or messages. Entirely possible.

So here is the point. If you are on the network…To NETWORK, why would you add me to begin with and 2nd, why would you not be at least polite enough to acknowledge a message or request. The answer is quite simple: ITS NOT AS SOCIAL AS WE THINK IT IS. On the networks we can ignore, or trash messages. These are not things people do when face to face. Its considered rude. Not here though. Here its more about adding to get to who you really want to talk to in someone else’s network.

So that leaves the million dollar question on the table: What is the real value of a business social network if you wont even respond to an email (since you dont leave a number of course). Maybe I’m a little flustered by this. I have always heard that social networks have redefined business because of the access it gives you to so many people. So true. But access means squat without connecting. There is where I see the biggest issue. People add and dont try to connect. Hey, yeah you found me on LinkedIn. AWESOME!!! Now what?? You have a great picture amazing references, but you have no contact number. Only an email.

I’m sure there are plenty of you on the NETWORKS out there. What are some of your thoughts on this? I welcome….THE CONNECTION

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How can Social Media Help my Business? April 14, 2012

Posted by viper42 in Business.
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By this point if you have not at least heard of one of the top forms of social media, I would say you are living under one giant rock. With the advent of Facebook, Twitter and the many others out there, these platforms have literally redefined business and the ability of those on “Main Street” to influence the world even more.

In an article written in Home Business Magazine, there was a great interview with Anil Sabharwal who is the senior product manager for Google Apps. He discussed how to properly leverage social media to start having some measure of success in your venture.

The biggest point he drove home was to stay involved in your respective communities. That means if you join a forum, get involved. Interact with stories, tell your own stories (no one want to hear from corporate giants anymore, they want to hear from people). The key is is not to just see your presence there as what you can get out of it. The people there can tell and dont gravitate to someone who is…just there. If you can approach the group with the attitude of sharing and reciprocation, then you will get noticed.

If you are going to be writing, as I am now, make sure you are doing it and not outsourcing it. It comes across more genuine and readers want to get a feel for a person. That was Anil’s second point.

One point that I think is very important is developing an identity for yourself online. If you are here to conduct business in a particular area, dont hide it. Tell others the WHY of you being here. For instance. My facebook profile is straight forward…I am here to interact with others and share what I do to help the people of North America find health and financial solutions. So my posts and my discussions are geared to this. But in order for your activity to be meaningful, you must stay consistent.

I think the biggest reason that Social Media is going to help your business is simply because of its potential viewership. You have millions on Facebook, Twitter, LinkedIn etc. If you can manage to stay involved, be up front about who you are and what you bring to the table, you can have massive exposure to people which even with the best networking skills on the planet, you could never duplicate just on your own through traditional means.

In my attempt to keep things personal and real, I invite you to share your thoughts on my blog and what I post. I consider this a learning experience but more than that, this is a great venue to share ideas. Thanks and I hope the post was helpful.

The Internet-Road to Financial Security May 27, 2009

Posted by viper42 in Business.
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This is perhaps one of harshest economic downturns the world has ever seen.  Many of the largest institutions that were though untouchable before are in trouble or out of business.  News of massive bonuses, Ponzi schemes, poor leadership from a president, a war on 2 fronts…this has all shifted consumer sentiment to a new direction.  You could describe what has been happening for a few years now as a paradigm shift in how the Unites States, the world, and people operate.  I think we are seeing business as a whole becoming democratized.  Where most of thew growth and change has come from has been the Internet.  It has been the one ever evolving tool that places enormous potential and growth in the hands of individuals…specifically those looking to have a business of their own.  Don’t think so?  Look at these examples.  

YouTube…the ability to place recorded video on a platform that ANYONE can view.  Why should that matter right?  Well, the public and consumers, increasingly want to know, see and to a degree trust who they deal with.  Well, if you recorded your own promotional videos, posted commentaries, showed how to videos just from what you already know, could that not catapult a viable business?  

Facebook/MySpace etc.  Leveraging Social Network sites again allow people to know you.  You can use them as platforms to get free advertisement in a non-invasive way.  As people want to get to know you they will know your business , if you choose. Not only that, most businesses cannot survive without exposure to their products or services.  As you join groups, talk with others, connect with others, your potential to have some of those individuals seek your products or serive grows.  Here is the plus….what would you have to have paid for that?  This is actually called Inbound Marketing…allowing the consumer of a good or service to come to you instead of you hounding them (outbound marketing). 

How about this platform, Blogging?  Some of you will pass right over this post or read it.  I am expressing ideas and concepts that may be of use or interest to you.  Do you have an opportunity to contact me?  Is this more personal to you than reading a newspaper or magazine?  If I were selling a service, could this have been a great platform?  Perhaps.  

The biggest draw to the internet at this point in history is that allows individuals to potentially grow and learn a new business at there own pace, specifically in a down market.  Start up costs are typically lower.  For those willing to learn and grow, it can offer an immense source of information that can turn your financial picture around.  All that is requires is your persistence, determination and vision to goal you desire.  Here are some useful articles to look at:

http://www.time.com/time/magazine/article/0,9171,1890387-1,00.html

http://homebusinessmag.com/business-start/selecting-business/selecting-right-business-tough-economic-times

I hope this was of some help to you.